Activision thinks the market for sports games

Activision has publicly commented on their interest in entering the competitive market for sports games, this business is dominated by Electronic Arts, its main competitor, with its exclusive EA Sports division. In various statements to IndustryGamers, president of Activision made it clear that this market is of great concern to the company, but his foray into the same will be at the right time. "The sports category has all the features of interest to, but we have to convince us that we can successfully achieve the leadership, and we have something different to offer." "Right now, the barriers to entry are quite important, but certainly is the kind of category that we would be interested. " With these statements, we are very clear that the head of Activision, Mike Griffith believes that there is not the time to take this huge risk. © created by original Juegos.tv Post

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